Coca-Cola’s chief executive Muhtar Kent has suggested his company will continue sponsoring the Olympics beyond 2020.
“I wouldn’t see any reason why it shouldn’t continue,” Kent said in an interview in Vancouver, where the Winter Olympics are currently taking place.
“…We admire the people in charge of running the Olympics, Jacques Rogge and his team at the IOC,” Kent added, as reported by Bloomberg. “We believe and they believe in a mutually-beneficial association.”
Coca-Cola was involved with the Olympics back in 1928, and Bloomberg reports that the company is unlikely to follow companies like Johnson & Johnson and Eastman Kodak Co out of sponsoring the events.
Coca-Cola sales by case volume in North America fell 2 per cent in 2009, but sales in Canada grew.
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