Media rights agency MP & Silva has hired the IMG agency to help it sell Italian football's Serie A and Serie B into the UK and Ireland, the Netherlands, Russia, Turkey, and countries in the Balkan region.
IMG will act as “exclusive consultant and advisor” for MP & Silva on the sale of rights for the properties into those territories. It may not be the only business that the two agencies work together on, said MP & Silva's president Riccardo Silva.
“We are pleased to be using IMG Media’s consultancy services across these territories in Europe, in order to maximise our distribution result for Italian football,” Silva said. “The cooperation with IMG could definitely be extended in other business to be developed together”.
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